This paper experimentally tests the effectiveness of two short edutainment campaigns (under 25 minutes) delivered through Facebook Messenger at reshaping gender norms and reducing social acceptability of violence against women in India. Participants were randomly assigned to watch video clips with implicit or explicit messaging formats (respectively a humorous fake reality television drama or a docuseries with clear calls to action). After one week...
انظر المزيد
تفاصيل
-
2022/10/05
-
ورقة عمل خاصة ببحوث السياسات
-
WPS10199
-
1
-
2022/10/05
-
Disclosed
-
Using Social Media to Change Gender Norms : An Experiment within Facebook Messenger in India