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Retail Agent Value Proposition (الإنجليزية)

To make the value proposition work for retail agents, it is important to understand how the role that an MFSP expects them to perform fits within the agent’s existing business. Fit is particularly important when it comes to the financial return that agents can expect from their participation in the mobile money value chain. In any distribution channel, it is essential that the business model work for all parties involved. If it doesn’t, then the entire...
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