The Water and Sanitation Program (WSP)-supported Sanitation Marketing Pilot Project is one of a range of sanitation marketing initiatives applying the sanitation marketing approach to the rural Cambodian context. The project designed a new affordable pour-flush latrine package (the 'Easy Latrine'), trained local enterprises to profitably produce and sell it, and developed sales and promotional strategies to increase consumer demand. In less than two...
انظر المزيد
تفاصيل
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2012/10/01
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ورقة عمل
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73413
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1
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1
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2012/10/31
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Disclosed
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Cambodia - sanitation marketing lessons from Cambodia : a market-based approach to delivering sanitation
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water and sanitation program