This paper tests the effectiveness of an entertainment education television series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model, the paper shows that “edutainment” can work through an individual or a social channel. This study is a randomized controlled trial conducted in urban Nigeria, where young viewers were exposed to MTV Shuga or a placebo television series. Among those...
انظر المزيد
تفاصيل
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2019/9/09
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ورقة عمل خاصة ببحوث السياسات
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WPS8998
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1
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1
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2019/9/09
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Disclosed
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The Entertaining Way to Behavioral Change : Fighting HIV with MTV
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risky sexual behavior