The first of the four techniques presented in this volume-the focus group-provides a popular and flexible way to meet the first challenge, and guidance on ways to systematize the data received. The Q-sort methodology will not provide as much guidance on how to ask questions. However, it provides a rigorous methodology by which to analyze patterns in the survey data and reveal the mental models of the survey participants. Ethnographic methods provide...
انظر المزيد
تفاصيل
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2001/6/01
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ورقة عمل (سلسلة مُرقمة)
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28279
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1
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1
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2010/7/01
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Social analysis : selected tools and techniques
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focus group
تنزيل الملفات
تقرير كامل
نسخة رسمية من الوثيقة (قد تضم توقيعات، الخ)
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